I think most of us can agree there are generic logos in the world that we easily forget, and
then there are great logos that we’ll always be able to recognize (even without the brand’s
But what is it about a logo that makes you recognize it? What is it about the design that can
elicit a memory or even a specific emotion?
If you’re in the process of creating a logo for your company, you’re in a unique position to
make a powerful impact on how consumers perceive your brand.
Everything you do, say, and, display as part of your new business will tell your prospects more
about your company’s identity. It’s vital to ensure from the beginning that you present a
cohesive and clear statement regarding your company’s message.
And while a logo may seem quite simple to create, designing a great one isn’t always easy. It
involves a lot of market research, a deep knowledge of your buyer personas, and thoughtful
consideration of the principles of logo design. Often, designers find themselves creating
many iterations of a single logo before getting it “just right.”
So, where do you even begin to design a logo? Right here. We’ve broken down the nine key
steps (with a few tips thrown in) you’ll need to take to create a logo that not only you love,
but your prospects will too.
How to Design a Logo for Free
- Start with Your Story
- Brainstorm Words That Describe Your Brand
- Sketch Ideas Based on These Words
- Test Your Top Sketches with Your Buyer Persona
- Refine Your Chosen Sketch
- Develop Your Logo’s Layout on a Free Design Platform
- Pick Versatile Colour Options
- Choose a Font
- Ensure Scalability