Today, we will share with you the qualities of a good flyer, sometimes do our designs and feel
everything is good but there will always be some littles things that we need to always put into
consideration before saying our flyer is good.
Simplicity
Overwhelming a passer-by often only results in a quick glance before turning away. Both wording and
design should be exciting enough to attract attention, but should also be plain enough to easily read
and quickly recognize what the subject matter is about.
Smart use of white space
Just as your wording shouldn’t be too complex, you shouldn’t have too much text within a flyer. White
space aids in helping direct the eyes to the most important information. Furthermore, it keeps the
text from overpowering the flyer and making it difficult to read.
Legibility
There are so many interesting fonts to scroll through, but flyers are the wrong time to consider using
your favourite abstract Wingding typeface. Flyers should be easily seen and read from a short
distance with a font that coincides with the message being presented.
No spelling or grammatical errors
Once an obvious spelling or grammatical mistake is made, it’s often hard for a potential client or
customer to forget. Errors are not only distracting, but they send a negative message about your
integrity and subject expertise because the attention to detail is lacking.
Hope you Learnt something? Comment what you learnt below and feel free to add more.
Choosing the Correct Fonts for your designs
Typography plays a crucial role in the success of a new design.
That’s why selecting an appropriate typeface for text usage is important step in every design project.
Depending on a project, finding the right font can take a few minutes or a few days.
Here are seven key factors to consider when searching for an appropriate typeface:
1. Branding
A font you select should embody the character and spirit of your brand. Try to match the font style to
your brand’s character.
2. Legibility
It’s evident that it’s better for a typeface to be clear and legible, rather than so unreadable. If people
have to spend extra time to understand what have written, then they will disregard your design.
Avoid using fancy fonts or uppercase text in large bodies of text as it forces strain on the reader’s eye.
It’s better to use decorative typefaces only for titles and headlines.
Also, it’s vital to choose a typeface that works well in multiple sizes and weights to maintain readability
in every size (check that the typeface you choose is legible on smaller screens!)
While the decision can be based on several key points, one of the most important points is the length
of your copy. Generally, serif typefaces are easier to read for lengthy copy than sans. Serif fonts help
the eye travel across a line, especially if lines are long.
But it’s also important to consider your target audience. Sans is preferable for young children, or
anyone just learning to read. Sans is also good for readers with certain visual impairments.
Also, it’s a safe bet to use “web safe fonts” — fonts that are supported by all major web browsers by
default. Here are some safe sans typefaces you might start with:
• Arial
• Tahoma
• Verdana
And here are some safe serif typefaces:
• Georgia
• Lucida
• Times New Roman
3. Font Family
Some fonts are members of ‘superfamilies’’’’’’ — they come along with a selection of different styles
and weights that give designers more creative freedom. For example, the Helvetica Neue superfamily
includes the following sub-fonts:
When choosing a font for your designs, you need to know how large a font family needs to be to meet
your project typographic requirements. For many projects it’s enough to have two weights with italics,
while others might require additional versions to create good visual hierarchy.
Much of the time one typeface is all you will need to use in your designs. However, there are certain
occasions where you’ll want to use multiple typefaces (i.e. one for body text and another for a title).
Here are a few tips for font pairing:
4. Limit the total number of fonts
Avoid using more than 2–3 fonts in your design. Each time when you think you need a new font, play
with different font sizes for existing fonts.
5. Avoid using too similar fonts
The whole idea of using multiple fonts in design is creating a visual diversity. That’s why there’s no
point choosing two fonts that look identical. In fact, the more similar fonts are, the more likely they will
clash.
6. When selecting two fonts, use decisive contrast
When you choose to use multiple typefaces, make sure the typefaces you’re using have substantial
contrasting differences. But remember that the contrast is not the same as conflict. The ideal
combination of fonts should create harmony.
Follow a simple rule of thumb —find the two typefaces that have one thing in common but are
otherwise vastly different. Combining serif with sans serif is a classic move.
The key thing when combining two very different fonts is establishing a clear hierarchy between the
two — one font should be more prominent than the other. And this can be achieved by varying the size
and weight of each typeface.
UX Design vs. Graphic Design: Choosing the Right Career Path
User experience design (UX design) and graphic design—these two design-centric job titles may sound
similar. Still, they perform distinct tasks using different skill sets within the product development
process. While graphic designers focus on visual elements, UX designers focus on the complete
interaction between a user and a product.
In this article, we’ll go over the difference between UX designers and graphic designers, clarify some
other design roles, and discuss how you can make the transition from graphic design to UX.
A quick guide to design roles
Browse some job boards, and you’ll likely see several roles that include the word “designer.” To confuse
matters further, some hiring managers use some of these terms interchangeably. But each typically has
a specific role to play in the product development process. Let’s take a quick look at four common
design roles.
• Graphic designer: Graphic designers use colour, shapes, images, and fonts to create visual content for
print and digital media. These designs often serve as static, non-interactive layouts—logos, product
packaging, advertisements, signage, brochures, or displays—used to communicate with customers.
• Visual designer: Visual designers typically focus on designing a product or brand identity that spans
multiple platforms and customer touchpoints.
• UI designer: Where graphic designers create static visual content, user interface (UI) designers create
interactive visual content. This includes the graphical elements of apps, websites, and electronic devices
that users interact with.
• UX designer: UX designers focus on the interaction between a user and a product, including how that
experience made them feel. This type of design goes beyond the visual to include information
architecture and product prototyping.
UX designer vs. graphic designer: What’s the difference?
One of the biggest differences between graphic and UX design is the scope. Graphic designers focus on
visual elements. UX designers take a broader perspective by focusing on the interaction between a user
and a product. Graphic design is often just one part of the bigger user experience.